Service — 01
Brand Identity
Your brand is the most leveraged asset in your business. We build it right the first time — with strategy underneath everything.
Projects start at $4,500 · 6-week timeline
Everything you need. Nothing you don't.
Brand identity projects at Brandyx are end-to-end. Strategy informs design. Design informs every deliverable. You receive a system, not a logo.
- Brand strategy brief & positioning statement
- Naming & tagline options (3 directions)
- Logo mark + wordmark in all formats
- Color system (primary, secondary, neutral)
- Typography system with usage guidelines
- Brand voice & tone guide
- Social media templates (Figma)
- Business card & stationery design
- Brand guidelines PDF (50+ pages)
The process.
01
Brand Discovery
Week 1A 2-hour session exploring your business, audience, competitors, and aspirations. We leave with everything we need.
02
Strategy
Week 1–2Positioning statement, brand personality, and a strategic brief that guides every creative decision.
03
Concept Design
Week 2–4Three distinct brand directions. Each is fully developed — not a sketch. You pick a direction, not a logo.
04
Refinement
Week 4–5Two rounds of refinement on your chosen direction. We tighten until it's right.
05
Delivery
Week 6Final files in every format you'll ever need, plus a brand guidelines document your team can actually use.